Merck – There’s always time for a first time

Have you ever thought “am I too old for this”?
WE100 is a project born out of one simple fact: life expectancy is increasing more and more. For this reason, we must rethink society and our way of life in order to face what is, for all intents and purposes, a new era, the era in which we all live longer. But living longer is not enough. It is also essential that we live better, so that we feel healthy and well, and therefore have a high life quality.

Pino, our protagonist, is 79 and is living life to the fullest.

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