Levissima #everydayclimbers manifesto

Levissima, Italy’s most popular water brand, has always communicated its origin, the protected and untouched Alpine mountain peaks. But people started to feel the brand distant and cold. Our challenge was to get closer to the consumer without denying the brand values.

Below the manifesto for the #everydayclimber campaign. A 60 second film who’s protagonist Nicolas, a young football player who abandoned his dreams of playing at professional level, still finds the strength and determination to follow his dreams against all odds.

The film was launched online as a precursor to a series of interviews of various Everyday Climbers.

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