AMG Driving Academy

The AMG Driving Academy is an exclusive training program for motor-heads who want to experience the thrill of driving Mercedes-Benz’s coveted AMG line. The program takes place at the Yas Marina F1 Circuit in Abu Dhabi, and students are trained by professional racing drivers. We built the program’s main website using a unique navigational feature – an AMG car driving across a mini-version of the Yas Marina Circuit.

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This website looks beyond the standard layout and gives the user a new navigational experience. In a very minimal style we replicated the race course from a birds eye view. The user could then navigate, or ‘race’, around the website by simply clicking the car which in turn would take them around the track to explore the different features of the Academy. Click here to visit the website.

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