7up Egypt’s nationwide search for the ‘King of Cool’. With the help of comedians Chico, Hesham & Fahmy 7Up started a massive on ground recruitment by secretly putting people under pressure in various situations to see who would actually keep their cool. The hidden camera footage was then posted to 7Up’s Facebook page where fans were able to vote for the favorite. The top three would have a chance to go to the final bootcamp where they competed for a chance to win a week long trip to Hawaii!
ON GROUND RECRUITMENT